Trust & integrity

FOR THE PROFESSION

CAs sometimes take the trust and integrity that are at the core of our brand for granted-until an event like the unraveling of Enron offers a tabloid view of how vulnerable all brands can be. It's encouraging that, at a time when questions about our integrity are on the tips of reporters' pens, we have a national leader, like David Smith, FCA, who embodies trustworthiness and integrity.

In his first two months on the job, CICA's new CEO has made a point of extending a warm hand of friendship to the provincial institutes, along with a message about the need for all of us to pull together. During his visit to Vancouver in mid-January, Smith spoke about …